
Get a Clear, Commercial Read on Your Niche
Move beyond theory. Get evidence.

Your NEESH Diagnostic gives you a tiered, category-by-category analysis of your chosen niche. Built for accounting firm owners who know the NEESH framework and want more than generic advice. Score your niche across Experience, Demand, Reach, Commercial Value, and Enjoyment. See exactly where your foundation is strong and where the gaps are, so you know what to focus on next.
Developed by Kelli Doorne-Millott and grounded in the NEESH methodology, this diagnostic is fast, free, and tailored to your commercial reality. 78% of successful accounting firms credit niche selection as their most leveraged decision.
Don’t guess. Diagnose.
Start now and see your results in minutes.
Your NEESH Diagnostic Scores: The Five Factors

Experience
How deep is your real-world expertise in this niche? Commercial traction starts with credibility.

Demand
Is there proven, ongoing demand? Strong niches solve urgent, recurring problems.

Reach
Can you access and win clients in this space? Reach determines scale and momentum.

Commercial Value
Does this niche pay? Sustainable growth requires high-value, reliable revenue.

Enjoyment
Do you actually want to serve these clients? Enjoyment fuels consistency and capacity.
